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7 Psychological Traps That Make You a Worse Investor

7 Psychological Traps That Make You a Worse Investor

Sometimes when it comes to investing, volatile markets aren’t your worst enemy. It’s actually you. That’s because money and logic don’t always go hand in hand. Unfortunately, our brain often plays tricks on us, causing even the savviest of investors to make decisions that don’t really make a lot of sense, from panic selling to ignoring opportunities. In fact, the problem of psychological investing traps is so pervasive, there’s a whole field dedicated to studying it called behavioral finance. Researchers in this discipline look at the way psychology affects how we make financial decisions, and some of what they’ve discovered is pretty interesting. Knowing about these traps can help you avoid them and make you a better investor. Here are seven psychological traps to keep in mind.

Sunk Cost Bias

The sunk cost bias has to do with the all-too-common tendency to stick with something, whether a bad boyfriend or bad investment, long after it’s clear that it’s not worth it anymore. Still, because you’ve invested a certain amount of time or money, you’re reluctant to give it up. In investing, you might end up hanging on to a stock long after you should sell it in the hope that you’ll eventually come out ahead. But in these cases, it’s letter to cut your losses rather than to hang on to a loser.

Familiarity Bias

Most of us are biased toward those things that are familiar to us. We head to restaurants we’ve been to before and follow the same roads to work, because we know what to expect. With investing, familiarity bias involves favoring investments that are familiar to you. You might prefer to invest in the company you work for or big-name businesses that are in the news. This could cause you to overlook important opportunities you don’t know that much about.


Anchoring is the process of getting attached to a particular reference point — such as the price you paid for a stock — and using that to guide future decisions. Or you might fixate on a stock’s previous high, even though that price was an anomaly. Anchoring is why you think you got a great deal when buying a $60,000 car for $50,000, even though the car’s really worth closer to $40,000.

Whether you’re buying stocks or cars, anchoring involves using a single piece of information to determine what a stock or other investment should be worthwhile also discounting more relevant information, such as a company’s fundamentals or broader economic trends. Unfortunately, avoiding anchoring is difficult, but considering all available information before choosing an investment can help.

Focusing Too Much on the Recent Past

Recency bias is the tendency to make decisions or judgments based on information that’s relatively new or recent. For example, during times when the market is up, people may ignore or discount the possibility of a market decline. Or, if a certain category of stocks has done poorly recently, people may conclude that those stocks always have negative returns, even if the dip is an anomaly. As with other psychological investing, you can avoid this one by doing your best to consider the entire universe of information at your fingertips, not just what happened yesterday.

Following the Herd

While following trends might be fine for fashionistas, it’s not always a smart investing move. Yet herd investing is an all-too-easy trap to fall into. If everyone is telling you that now’s the time to get into a certain hot investment, you may feel you need to act fast so you don’t miss out. But just because something is popular doesn’t make it a good investment. Blindly following the herd without first consulting your own financial goals and plan doesn’t make you a smart investor.


Most of us like to think we’re smarter than the average person, but when it comes to investing, you’re probably not. Yet if you hit it big with a certain investment, you may attribute that success to your skill rather than what it really is — luck. That can cause you to repeat the same way of thinking.


Investing isn’t for the faint of heart. When the market takes a sudden dip it’s easy to panic, which can lead you to make bad decisions, such as selling at a big loss rather than riding out the natural hills and valleys of investing. Making these emotionally driven choices can cost you a lot of money. When making investing decisions, make sure they’re based on evidence, not your initial gut reaction to the day’s events. Avoiding psychological investing traps on your own can be difficult. Please call to discuss this in more detail.

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